Providing online marketing and multimedia services to businesses and not-for-profit organizations
Approaching 20 years experience, Rebecca Baxter is a seasoned professional who has assisted numerous businesses and organizations in accomplishing their online marketing and communication goals. She has worked on projects for the federal government, private international corporations and not-for-profits. She has managed two multimedia businesses providing services to startups and established businesses worldwide.
Areas of expertise include:
- Analytics and data visualization – setup and tracking of website traffic and engagement on social channels in order to develop customer profiles and predict behaviours
- Web design and development – WordPress and other CMS, e-commerce shops,
- Electronic direct mail (EDM) – A/B testing, metrics
- Social media – Account management, paid advertising and engagement strategies
- Mobile apps – Account management, paid advertising and engagement strategies
- Search engine optimization (SEO) – Latest inbound marketing techniques
- Logo design and branding, graphic design, print design
“Man is all imagination.”
As a creative problem-solver, my goal is to help others to succeed.
I stand for integrity and honesty.
Through continual learning, I strive to refine my knowledge and skills in order to produce quality results.
During the spring/summer of 2013, I needed a hobby. At the time, I was working a contract for UNISYS and their ACOL services, and wanted to learn something new and challenging to offset the continued time in front of a computer screen hammering out designs for web page layouts, reading and writing emails, and attending skype meetings. My ex-partner had an obsession with old moog analog synthesizers which I caught a small cause of. I had theRead more
ACOL, or Atlantic Canada Online is an online service provided by the provincial governments and maintained by UNISYS Inc. I was contracted by the Halifax office of UNISYS Inc. to bring the design of the ACOL systems up to current-day standards -- quite an undertaking as the size and the extent of the sites and services had grown substantially since it was first implemented in the late 1990s. The organization of the content and user interfaceRead more
In 2011, I was contracted by the New Brunswick Nurses Union to set up and manage social media channels, maintain the website, and provide graphic design services as needed. The goal set out before me was to foster member engagement social media channels while maintaining NBNU's online reputation with the general public, provincial government and other organizations. I set up Google Analytics to measure website traffic and Sprout Social to measure engagement on social media channels. I prepared monthly reportsRead more
I returned to Nova Scotia from Ottawa in 2004, freelanced for a few months, then in 2005, at the age of 25, I started my own business with the help of the government and Dalhousie via their Self-Employment Program. I was freelancing for Eric Beal of Spire Design who was planning to move to British Columbia and had asked if I would like half of his clients. It was the perfect opportunity to set up myRead more
In 2002, I was hired as a Multimedia Specialist by Fugro Airborne Surveys Ltd., a multinational geophysics exploration company. I worked out of the head office in Ottawa under the supervision of the Marketing and Business Manager. The company was owned by Fugro N.V., a parent geophysical survey service company based in the Netherlands. The Ottawa office specialized in fixed-wing airborne surveys. Other Canadian offices in Toronto (helicopter), Montreal (cessna), Calgary (GIS data). My role was to maintainRead more
In 2002, I was 24 years old. I was contracted by the Government Online Office of the Department of Foreign Affairs and International Trade to design a set of templates for use by all of Canada's Embassies and Consulates abroad. The position required me to contact and discuss the project with various stakeholders, research the Treasury Board's Common Look and Feel design standards, and develop templates for each embassy or consulate which reflected the countryRead more
In 2001, I was contracted by the RCMP Headquarters in Ottawa, Ontario to redesign intranet web pages for several of their departments. I used Macromedia (now owned by Adobe) Dreamweaver to create the new templates which followed the branding design standards of their public websites. I migrated the old content to the new sites, wrote technical documents on updating and maintaining the websites, as well as provided staff with one-on-one training on how to useRead more
imagination creates reality
“Imagination creates reality.”
Please use the form to the right to contact me with your questions for project inquiries. If you prefer to chat on the telephone, include your number in the form and a few good times to call. I will be in touch as soon as possible – usually the same day.